Marie-Claire
As Autumn dawns and the nextw our company ad’ campaign is being tweaked to perfection before being launched in September, we thought it only fitting to share some staff favourites in the meantime.
Below are five staff member’s favourite ad’s of all time, incorporating the emotive, wild, funny, and just plain dumb. – Tthe TV adverts from the likes of VW, Lynx, Sony, John West and …erm, Milk – are all as funny as they are highly addictive. Please let us know whether you agree with what is said, and of course, feel free to put us on to your own much-loved choices.
‘Milk’ – Sarah Deverill (‘The Voice’ of our company)
First released in the late seventies, this advert is 100% mimic-able and captures many a youngster’s attitude towards milk perfectly. It’s one the simplest of ad’s in the world but one that sticks with me for reasons totally unknown. – I could watch it again and again, and if that isn’t the mark of a good advert, then I don’t know what is!
‘Playstation’ – Steve McGeary (Head of Voice Services)
This advert isn’t obvious as to what it’s advertising, and on first watch, that’s appealing. The combination of music and people strikes a chord emotionally, and as a gamer, it was easy to relate to people who say they have ‘taken over other worlds’. The way it’s shot, almost as though it’s a trailer for a new blockbuster, is something too that isn’t seen regularly on the TV. Not many adverts encapsulate this same sense of drama and tension, and that for me is a shame.
‘John West Salmon’ – Steward Millard (Account Manager)
Although I don’t endorse John West’s salmon farming policy, this advert had me in stitches. For an advert to really work, it has to be original, and that is exactly what this advert is. How often do you get to see a man fight a bear… over a salmon!? For pure novelty value, I can’t think of a better advert in recent years!
‘T-Mobile’ – Craig Mather (PR & Social Media Executive)
The element of surprise as well as the very human, emotive aspects of this advert really doelement of surprise as well as the very human, emotive aspects of this advert really does give it the ‘wow factor’. Flash mobs and pseudo-improv’s are all the rage now, but when this advert first appeared, it was rival-less and totally distinctive in its approach. It’s engaging and heart-warming without overtly pushing any product down the viewer’s throat – and that attitude towards marketing is something I wholly endorse.
‘VW’ – Casey Williams (Marketing Manager)
It’s the ‘call to response’ I like here. Being able to engage an actual audience is something all campaigns aspire to do but few actually achieve. Altering people’s habits or persuading them to try something new is exactly what marketing is about; and here at least, VW made an astounding success of it.
‘Lynx’ – Neil Sibbald – (Sales Executive)
We all know marketing is usually targeted, but for many firms it’s getting harder and harder to narrow that ‘target market’ down. Here though, Lynx have gone for arguably the biggest target market out there – post pubescent MEN! – rRegardless of age, income, social status etc. They knew what would work and how to tap into the psyche of their target audience. And though it’s slightly feeble to use lowest common denominator advertising, if it isn’t broke, why fix it?!
Shaz Manelli
