Tony Nicholls
I was delighted to see the other day that the WWF had released a document onto the web to explain the importance of the forthcoming Copenhagen Summit meeting.
As you may or may not know, it is an event that is crucial to our futures: as the guide says, it is an opportunity to agree on an actionable way forward to reduce CO2 emissions. This is something we have not done and something we must do – and part of the challenge is educating people by spreading content like this on the web. Bravo WWF.
The guide is available freely on the web (just click here for your copy) but here’s my question: did it have to be so complicated? So intense? So unwelcoming? I was anticipating a nice easy read – a five minutes over coffee to get a grip on what Copenhagen was all about. Instead I get a 26-page rant, made even less readable by the angry, orange & red design style, a hotch-potch of typefaces. It rails against this and that and, frankly, after a few minutes I’m turned off by the whole thing. Here’s a sample:
Which is such a shame. OK, it’s an important issue and there are things that need saying. But isn’t it also important to get some communications out there for the casual reader – which is most of us? I care, but I’m not sure I care enough to wade through this…
Over here in our little corner of the world, we heartily support the cause – but question the methods… I’m no graphic designer, but I wonder if there are some out there who could offer an opinion? Comments here, please!
Shaz Manelli
