Tony Nicholls
As responsible, green-minded people, we are aware of the big issues facing the planet. We like to think we are not complacent and that we don’t need reminding of the importance of respecting the natural balance around us.
But we can’t help wondering about the uproar caused by the recent WWF ad that was allegedly accidentally on purpose released onto the web over the last week or so. In case you still haven’t seen it, it uses the shock tactics of comparing the unforgettable horror of the 9/11 attacks to the easily forgotten catastrophe of the 2006 tsunami. Their point is that we should remember it because ten times as many people perished. See video below (if they haven’t taken it down yet).
There has been predictable outrage – heightened by the fact that this week sees the 8 anniversary of the event. But should we be complaining about the people who created it? Should we criticise those who took a few risks to bring an important subject back into the public eye?
Or should we be complaining about the complacent few who made those shock tactics necessary?
Whichever way you look at it, it’s got us talking, and that’s the point of it isn’t it?
Shaz Manelli
